ATP Creates Legends and Business Advisory Boards for ‘Strategic Review’ of the Tour

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On Friday afternoon, ATP Executive Chairman and President Chris Kermode revealed that the Association of Tennis Professionals (ATP) would form two new advisory boards that will help “formulate a long term plan” focused on the development of the men’s tour.

Kermode, along with senior management and the ATP Board of Directors, brought in the help of business officials from a variety of fields including fashion, television and public relations to help formulate a new plan. The business board includes David Hill (Senior Vice President, 21 Century Fox), Matthew Freud (Chairman, Freuds), Tommy Hilfiger (Principal Designer, Tommy Hilfiger), and Robert Senior (CEO, Saatchi & Saatchi Fallon Group).

There will also be a new Legends Board, that will be comprised of John McEnroe, Boris Becker, Mats Wilander, Carlos Moya and Lleyton Hewitt. They will also serve in an advisory role and help develop a long-term plan for the ATP.

“It’s a very exciting time for men’s professional tennis. The sport is in great health and we’ve seen record audiences on site, on television and online. But it’s important that we continue to build and move forward,” said Kermode. “I believe these two advisory boards will provide an invaluable resource for the ATP as we continue to assess which direction to take the sport in the coming years. It’s important that we not only look to take into account the views from people outside the game, but also those of our former players who know our sport inside out. Both these boards will enable us to do that and I look forward to working with them as we evolve our long-term strategy aimed at harnessing the full potential of our sport.”

Both Advisory Boards are present in London, and will meet for the first time on Friday.

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