Nike Tennis Shoes for Women
Nike is the world’s leading manufacturer and provider of athletic apparel, and their name is almost synonymous with stylish and functional sportswear. With a proven pedigree for supplying top quality, good value apparel their reputation is as impressive if not more so when it comes to their women’s tennis shoes.
The company was founded in 1964 by Phil Knight and Bill Bowerman and was originally called Blue Ribbon Sports. The company developed quickly in its early years, until in 1978 it change its name the Nike Incorporated, a name derived from the Greek goddess of victory, reflecting Nike’s focus on sport from the start.
Nike is famous for quality and also for a number of ubiquitous logos, trademarks and slogans. The most famous of this is the Nike ‘Swoosh’ which actually pre-dates the name Nike, having first been used in 1971. Possibly second only to the ‘swoosh’ the company’s ‘Just Do It’ slogan also has a long history having been used in advertising since 1988.
This long history and the experience that comes with it mean that Nike’s women’s tennis shoes are top of the range and include a huge amount of technology and innovation. These include the Nike Zoom lightweight and super responsive cushioning, designed to give exceptional comfort and an improved fit. Further technology includes excellent tread on the outsoles of Nike tennis shoes, which are not only specially designed to give great traction on any court surface but also have extra rubber added to key areas to improve the durability of the shoes.
As well as this technological edge, the fact that Nike tennis shoes are the choice of professional players such as Maria Sharapova and Serena Williams also proves that they are the height of fashion, as these two stylish trend-setters would accept nothing less.