Adidas Women's Tennis Shoes
Adidas is a German multinational company with an enviable reputation for manufacturing and supplying the highest quality sporting apparel. Represented by the iconic three parallel bar motif, Adidas is one of the most recognisable sporting goods brands and has a fascinating history. From their beginnings the company have focussed on developing sports shoes, and as such their current range of women’s tennis shoes is second to none.
The brand was founded in 1948 by Adolf Dassler when he split away from the company which he ran with his brother Rudolf following a disagreement. The name Adidas was adopted by Dassler as a contraction of his first and second names, although a common misconception is that this is an acronym for All Day I Dream About Sport.
In the modern day Adidas is at the forefront of tennis shoe technology using their experience and knowledge to create some of the most impressive innovations on the market. These innovations include Adiprene and Adiprene+ technology which Adidas use to improve the cushioning and shock absorption potential of their shoes. These developments are crucial as not only do they improve the comfort of the shoes, they also help to protect against injuries such as stress fractures which can be caused by high impact movement. Adidas’ top of the range innovations also include Adiwear outsoles which Adidas describe as offering the ultimate in high-wear durability by coupling excellent tread and grip with hard wearing material.
As well as this use of technology to improve the utility of their tennis shoes Adidas do not shy away from designing fashionable and stylish on court apparel. The provider of choice of fashionable and elegant players such as Maria Kirilenko, Caroline Wozniacki and Ana Ivanovic, Adidas have a truly proven pedigree for providing tennis shoes which are the height of fashion.