I will be going aswell.
I have heard from other boards that it is very much like what 20/20 cricket is doing for that game. Making the matches shorter and more intense. Mistakes are critical and you have to step up to avoid losing.
Anyone can win, regardless of ranking as it is all about a short sprint instead of a marthron.
It is aimed at getting the top players at these event, and pulling in young crowds. Great for British tennis.