On Tuesday afternoon, the WTA Board of Directors signed a record media agreement with partner PERFORM valued at more than $525 million. The agreement will span over 10 years and could prove to be a groundbreaking achievement for women’s sports.
The agreement includes the introduction of WTA Media, which is a joint endeavor that will provide premium content to fans. It will also produce magazine shows and increase the presence on social media and in the digital world.
“This is a game changing and historic moment for our fans and for women’s sport,” Stacey Allaster, the Chairman & CEO of the WTA, said. “Our new broadcast strategy to produce all 2000 main draw singles matches in partnership with PERFORM will deliver exponential global exposure for our players, tournaments and partners.”
Ultimately, the new deal will make it easier for fans to follow the WTA tour and have complete access to the athletes throughout the season.
“We are thrilled to expand on our highly successful partnership with the WTA,” PERFORM’s joint CEO, Simon Denyer, said. “We are strong believers in the exceptional sport entertainment value of the WTA and are committed to driving the value for all WTA members and partners. This deal also delivers maximum exposure to the WTA’s global fans on multiple platforms. This is a groundbreaking and innovative partnership and is a major first step in a significant 10-year growth plan for PERFORM.”