The Premier Mandatory-level tournament in Miami has signed on with Itaú, the largest privately owned bank in Latin America, to become the presenting sponsor of the event from 2015 to 2019. The tournament will be known from now on as the Miami Open presented by Itaú.
The tournament will feature the Miami brand in its name to encompass all of the luxury and multi-dimensional appeal of Miami, and the new visual identity will feature a fresh and colorful look to highlight all the flavor of the city. Inside the venue, fans will be treated to the best of tennis competition, plus all kinds of shopping and food to keep with the glamorous and energetic atmosphere.
Adam Barrett, Miami Open Tournament Director said: “We are proud to announce a new model for the Miami Open that will help take our event to an unprecedented level of international appeal and fan engagement. Itaú’s understanding of the international consumer experience, innovation, entertainment value, and commitment to the growth of tennis makes them an ideal partner for the Miami Open.”
Itaú has a long term legacy in tennis, having first sponsored the Itaú Tennis Cup in Brazil in 1970. Additionally, Itaú is the leading sponsor of the Rio Open – the only combined ATP and WTA tennis event in South America.
Itaú’s Andrea Pinotti Cordeiro said of the news: “At Itaú, we think of sport as one of our main brand values because it strengthens, unites and transforms people. Because we believe in investing in sport, we are proudly taking our sponsorship of the Miami Open to a new level. Leveraging the Miami brand is a great effort to strengthen Miami’s reputation as an epicenter for sport and entertainment. The city is also home to Itaú’s international private banking operations, which is why we see the Miami Open as a perfect platform to strengthen our relationships with our clients around the world.”
Next year’s Miami Open will take place from March 23 to April 5, 2015 at the Crandon Park Tennis Center on Key Biscayne.