The Sony Open will no longer have that name, as Sony is no longer the sponsor of the event after they decided not to renew their agreement. The Miami Masters will will now look for a new title sponsor ahead of next year’s tournament.
The tournament, which takes place on outdoor hard courts, is a Masters and Premier Mandatory event that, along with Indian Wells, takes up the entire month of March ahead of the transition to the clay court portion of the season. It offers combined prize money of more than $10 million and regularly attracts more than 300,000 spectators over the 12 days of competition.
‘Sony has opted out of their title renewal but may still be connected with the Miami event,” Miami VP of marketing and TV Wendy Elkin told SportsBusiness Journal..
It appears that clothing sponsor Fila has also reportedly opted out because the tournament is asking for three times more than their previous $300,000 agreement.
The tournament will go by the name “Miami Open” until it finds a new title sponsor.