17-time Grand Slam champion Roger Federer has announced that he will be entering the Sports Management industry as he has teamed up with longtime agent Tony Godsick and two unnamed American investors to form an agency called Team8. The organization will be based in Pepper Pike, Ohio and will be run by Godsick.
The agency also announced that they have signed Argentine Juan Martin del Potro and rising talent Grigor Dimitrov and will be representing them beginning January 1st. While the company will be looking to get a foothold in the industry, Godsick insists that they will be more of a “boutique” agency.
“We’re trying to be a boutique agency that will manage just a small stable of iconic athletes,” Godsick said in a telephone interview. “We’re really going to try to be selective here. Some of the other groups, they look to sign as many players as they can and hope a few of them stick and make it, and they really go after the juniors. We’re not going to.”Article Continues Below Ad
Godsick intends on signing a few more athletes, including a golfer but is adamant that they will remain a small and personal agency.
“I think small is the new big. We’re for more of a personalized approach, and you’ve seen it now with so many different athletes.”
He also admit that the agency was, in part, created to give Federer a platform after he retires from professional competition.
“I can sell Roger Federer really well, but nobody sells Roger better than Roger. I always joke with him, ‘Look, you’ve been really successful on the tennis court, but I promise you, you’ll be more successful when you’re done playing tennis.’ ”