Announcing on her website today that she would be designing and releasing a line of underwear for women with Danish underwear brand JBS, Caroline describes the collection as “A feminine lifestyle/leisure underwear collection for the girl that wants the good looks from fashion, a perfect fit for her body, and a quality that’s hard to beat”.
Naturally modelling the collection herself, striking campaign images have been released featuring Caroline in various lounging and reclining poses and the tagline “this is me”. Although merely an ad campaign created to appeal to the world’s consumers, the tagline and the visuals coincidentally echo the thoughts of Caroline’s detractors who feel that she is just not competitive enough to win a top title despite her rigorous playing schedule.
Already considered to be one of the most high profile women’s players off-court, the Dane has an impressive list of endorsement deals including Adidas, Yonex, Sony and Proactiv. The Caroline Wozniacki Underwear line, which will include two collections released each year, certainly won’t do anything to harm that but how will this new venture improve her success rate where it matters on court?
Currently ranked at 9th in the world, Wozniacki is surprisingly the first professional women’s tennis player to delve into the murky world of launching her own underwear campaign. Serena Williams famously launched her own clothing line when she was at the height of her reign as tennis pro, but so far it’s only been the men who have been happy to put their underpants on show. Joining male tennis stars such as Rafa Nadal (who designed a collection with Armani, no less), Patrick Rafter and Bjorn Borg, Wozniacki will at least be joining Grand Slam winners on one list this season!